Tuesday, September 13, 2005
What Have I Always Told You?
Science Reporting Stinks! That's what. Now, with a hearty hat tip to Instapundit, we can read a relatively complete taxonomy of the phenomena and the beginnings of a theoretical explanation.
There is one university PR department in London that I know fairly well - it's a small middle-class world after all - and I know that until recently, they had never employed a single science graduate. This is not uncommon. Science is done by scientists, who write it up. Then a press release is written by a non-scientist, who runs it by their non-scientist boss, who then sends it to journalists without a science education who try to convey difficult new ideas to an audience of either lay people, or more likely - since they'll be the ones interested in reading the stuff - people who know their way around a t-test a lot better than any of these intermediaries. Finally, it's edited by a whole team of people who don't understand it. You can be sure that at least one person in any given "science communication" chain is just juggling words about on a page, without having the first clue what they mean, pretending they've got a proper job, their pens all lined up neatly on the desk.Note to periodicals out there -- I'm available if the price is right. I mean look, I blog and everything.
