Monday, October 10, 2005

 

They Keep Trying...

...and they keep missing. Read this headline:

Long an outlet for the GOP message, talk radio undergoes a shift

The story is about the proported success of Air America and the slow down in conservative talk radio.
There are signs that the Republicans could be losing some of their overwhelming edge, however. Ratings for Limbaugh and Hannity slipped this spring in some markets. Liberals such as Ed Schultz, Stephanie Miller and Al Franken are carving out their own radio niche. And Democrats argue that they have an edge on the Internet, where explosive growth could dwarf the political impact of radio.
Let's see -- liberal numbers are almost impossible to come by and Air America is just about buried in financial scandal. As to the "decline" in conservatives ratings, not they cite the two biggest -- could it be that those two are losing not to liberal talk radio but to other conservatives?

Hewitt addressed the conservative ratings issue on his blog in August
my assertion that the talk radio "cycle" is four years long, and that the audience for center-right talk in August, 2005 is much bigger than it was in August 2001. Political talk is the middle of a long and, I believe, sustainable growth period as hosts who practice the craft as Bennett, Prager, Medved and I do --and as Rush, Sean, and Laura Ingraham do-- attract the audience that wants reliable, up-to-the-minute information delivered with timing and wit, not screaming rants.)
I'm going to chalk this up to another legacy media attempt to prop up alternative new media, which in turn stesm the tide away from legacy media.

NOTE TO LEGACY MEDIA: You want to maintain your prominence -- change with the times.

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