Friday, May 09, 2008
Just A Quick Thought/Question!?
In media marketing today they no longer go for broad audience, they go for dipping into the same audience multiple times, a deep and committed audience. On BBC or BBC American you will find two Doctor Who spin-offs. Buffy The Vampire Slayer - Movie, TV, continues in comics unabated, merchandising....
Iron Man had one of the most successful opening weekends in history not because it has a huge audience, but because it has a smaller, committed audience from the comics.
There are many, many more examples.
So why are we still doing church by the broad audience model?
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Iron Man had one of the most successful opening weekends in history not because it has a huge audience, but because it has a smaller, committed audience from the comics.
There are many, many more examples.
So why are we still doing church by the broad audience model?
Technorati Tags:church, media, question
Generated By Technorati Tag Generator
