Tuesday, June 17, 2008
Marketing Stupidity!
Saw this plate on a Suburu in the grocery store parking lot yesterday. Sorry for the lousy picture, took it with my phone. It is "PZEV" standing for "partial zero emission vehicle" which, unless my English grammer has completely left me, means "not really a zero emission vehicle."That a marketer would hop on buzz words with minimal meaning to differentiate his product from the next guy in an effort to sell a few more is unsurprising. That someone would pay a premium to buy what amounts to the same vehicle with a label saying "we're trying" proves that: 1) Many of us in this country have way more money than we know what to do with; 2) WE are not at all smart when it comes to spending that too much money; and 3) Environmental matters are a matter more of faith than substance for where else does one put out cash for no genuinely visible return?
Geez we are sheep.
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