Monday, April 18, 2011
This AIN'T New
Well, that's what Christian Web Trends is talking about.
First of all, I must confess an aversion to the term based on some jury service I did some years back. The defendant, caught on tape committing the crime - you know the time of day and likely activities. He claimed to be on a record sales "street team" to justify his presence in an unsavory place at a god-awful time of day. Not really sure that is a concept that the church wants to affiliate it self with. BUt maybe that is just personal bias on my part.
But what is a "street team" other than a formalized word-of-mouth campaign - something that back in my days in YL we called "contact work" - incarnational ministry. The concept was based on the fact that since God felt it necessary to journey among us, maybe we should base our ministry on the same concept. Come on - the idea is at least 2000 years old.
SO just a couple of comments. First of all, the only characteristic you need in a street team member is Christ-likeness. Secondly, "virtual" street team is simply oxymoronic. Did Jesus undergo a "virtual" crucifixion?