Tuesday, April 23, 2013
Hard To Go Wrong With Chesterton
Church Marketing Sucks draws five lessons on communication from G.K. Chesterton:
Christ came specifically to break the church out of its core audience (Israel) and spread it to the whole wide world.
Now, that being said, I think it will be a lot of very diverse and very distinctive congregations. Which brings me to the whole "all things to all people" paradigm of Paul. I am not sure, as a megachurch pastor might have you believe, that such is the paradigm for the church local. For Paul, he would travel from locale to local and need to adapt to local custom and ideas. Hence he did have to do that. But local leadership is a different animal that a traveling evangelist.
Sometimes I think we have to know our limitations. Not all of us are called to big ministry - most of us, I would argue, are called to local ministry. Maybe it is time we started to think like it.
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- Don’t avoid politics.
- Embrace controversy.
- Stand your ground.
- Show a little snark.
- Be eccentric.
Christ came specifically to break the church out of its core audience (Israel) and spread it to the whole wide world.
Now, that being said, I think it will be a lot of very diverse and very distinctive congregations. Which brings me to the whole "all things to all people" paradigm of Paul. I am not sure, as a megachurch pastor might have you believe, that such is the paradigm for the church local. For Paul, he would travel from locale to local and need to adapt to local custom and ideas. Hence he did have to do that. But local leadership is a different animal that a traveling evangelist.
Sometimes I think we have to know our limitations. Not all of us are called to big ministry - most of us, I would argue, are called to local ministry. Maybe it is time we started to think like it.
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