Tuesday, August 04, 2015



Miguel Ruiz @ iMonk:
Now, if that isn’t cheesy or cliche, is it at least missing something rather critical that ought to have some prominence in a church advertising campaign? There is no Jesus in the equation. Does He have anything to offer my life? Or more importantly, does He have any life to offer me? From the pamphlets we received, you might indeed assume He was anything but high up on their list of priorities, most of which reflected the first world desire of consumer culture for historically unprecedented comfortability.
Yeah, that about sums it up.

Come to think of it, this whole advertising thing is about a unified message - not mixed messaging.


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